The shortest answer is doing the thing.
Ernest Hemingway

Wachstum ist ein Prozess schöpferischer Zerstörung.
Joseph Alois Schumpeter

Society doesn't have values. People have values.
Milton Friedman

Krise ist ein produktiver Zustand. Man muss ihm nur den Beigeschmack der Katastrophe nehmen.
Max Frisch

Nur das Denken, das wir leben, hat einen Wert.
Hermann Hesse
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Marketing, Distribution, Sales Management

This in-house seminar is offered in two 3-day modules. The In-house marketing program provides well-structured marketing insights and concentrated knowledge: From marketing strategy to product, market and distribution concepts. Topics include branding, pricing, communication, market penetration, distribution, and success at the point of sales. Due to the in-house setting, the client has the possibility to set company-specific focus on topics demanding special attention; for example consumer marketing, marketing of luxury goods, marketing of industrial goods, marketing of services, online marketing, etc. 
Internet sales are continuously growing in many industries. While e-biz may currently comprise only a small percentage of total sales, the growth rate clearly indicates that a solid Internet strategy is paramount. 
In this seminar participants will learn how to turn a new business idea into a step-by-step procedure for a promising business concept. This business concept can further be enhanced to become a basis for eventual financing. Opportunities and threats inherent to the business idea will become clearly visible.