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This in-house seminar is offered in two 3-day modules. The In-house marketing program provides well-structured marketing insights and concentrated knowledge: From marketing strategy to product, market and distribution concepts. Topics include branding, pricing, communication, market penetration, distribution, and success at the point of sales. Due to the in-house setting, the client has the possibility to set company-specific focus on topics demanding special attention; for example consumer marketing, marketing of luxury goods, marketing of industrial goods, marketing of services, online marketing, etc.
Internet sales are continuously growing in many industries. While e-biz may currently comprise only a small percentage of total sales, the growth rate clearly indicates that a solid Internet strategy is paramount.
In this seminar participants will learn how to turn a new business idea into a step-by-step procedure for a promising business concept. This business concept can further be enhanced to become a basis for eventual financing. Opportunities and threats inherent to the business idea will become clearly visible.