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In this seminar participants will learn how to turn a new business idea into a step-by-step procedure for a promising business concept. This business concept can further be enhanced to become a basis for eventual financing. Opportunities and threats inherent to the business idea will become clearly visible.
Why of all things should your business idea translate into market success? This is the question arising, when a competitive employee presents a new business idea to superiors. A few additional questions might quickly reveal that the idea might not be thoroughly thought through and that there are some hurdles to overcome at implementation. These shortcomings might hurt the reputation of the initiator and make it harder for him or her to get a second, or even a third chance. Bottom line: Good ideas are welcome, but they need to be meticulously crafted and well presented. This is exactly the objective of our seminar: The development of new business ideas into viable business concepts. Exact specifications, calculations, evaluations, opportunities and threats, resource planning, mile stones, and action plans provide the basis for the proposition.
Participants learn how to translate a new business idea into a successful marketing concept. The outline of the business concept comprises the basis for financing. It must demonstrate to management which market opportunities, strategies, competences and resources are critical for successful implementation, and provide a basis for the decision-making process to either adopt or reject the project.
Entrepreneurial executives and employees in positions that will require them to be well equipped for the development and marketing of new business ideas.