Maximizing Executive Impact

By the end of the 2-part seminar, you will be well-positioned to communicate your strategies and desired direction of the company with impact and to ensure a successful execution with confidence - even under challenging circumstances.

  • Duration: 8 days
  • Cost: CHF 9'900.- (plus 8.1% VAT)
  • Executions: 4 per year

Concept

Part 1 of the seminar focuses on Strategic Management, equipping participants with the tools and frameworks needed to develop and implement effective strategies. Using the St. Gallen approach, executives learn how to analyze market dynamics, identify unsolved cus-tomer problems, and explore opportunities in new and existing markets. Emphasis is placed on turning strategic insights into actionable, measurable plans to ensure strategies translate into organizational impact.

Part 2 shifts to Personal Development to maximize the impact of the strategies within the organization. Starting with helping leaders understand how their personality, communication, and leadership style shape their effectiveness. The seminar examines how leadership behav-ior shifts under pressure, offering tools to remain effective in challenging situations. In-depth training in communication and negotiation enhances participants’ ability to connect, influence, and resolve conflicts with confidence.

This integrated approach ensures leaders are both strategically skilled and personally impact-ful in driving personal and company performance.

Further information about this seminar

Target audience

  • Entrepreneurs, CEO's, managing directors
  • Executives from the top layers of their organization
  • Managing directors of important subsidiaries or business units
  • Managers and professionals in positions with strategic responsibilities

Topics Part 1

Strategic Management

In today’s rapidly changing world, companies must proactively shape their future by crafting sound and convincing strategies that can adapt and stand the test of time. Part 1 of this semi-nar provides insights into strategic management and how to apply practical tools and proven methods to develop, communicate, and implement effective strategies. Ensuring everyone is aligned, motivated, and ready to drive long-term success.

  • The St. Gallen approach to Strategic Management
  • Consequences of strategic decisions
  • Strategic analysis – how to defend, explore and attack new markets
  • Unsolved customer problems as basis for new products and services
  • How to cope with technological substitution and changes in market structure
  • Managing the value drivers - the concept of core competencies
  • Methods und instruments for formulating strategies; from insights to strategic direction
  • From paper to practice: how to transfer strategic plans into budgets and quantitative targets
  • Balanced Scorecard and St. Gallen Implementation Barometer
  • Effective methods for successful implementation of strategic concepts

Topics Part 2

Personal Development

Impression and Impact

By focusing on your personal image, exploring how your personality and leadership style are perceived by others, you become more aware of your own strengths and how you communicate with and credibility and portray genuine charisma. You will learn to distinguish between simply being a person and developing a distinctive personality, understanding how charisma can be cultivated and expressed authentically. You will delve into both conscious and unconscious signals in interpersonal communication, analyzing the verbal and non-verbal cues you send and reflecting on your characteristics as a communicator and leader. Additionally, the seminar addresses how personal leadership behavior may vary in everyday situations compared to times of pressure or crisis.

Communication and Negotiation skills

In the second part of the seminar, we shift the focus to communication and negotiations, high-lighting their pivotal role in executive leadership. This emphasis demonstrates how personality is most effectively expressed and leveraged during interpersonal interactions. You will gain a solid understanding of the fundamentals of communication, learning how people connect and exchange information in ways that foster understanding and cooperation. The seminar highlights the art of rhetoric, how to construct compelling arguments and present ideas persuasively. You will explore the various phases of negotiation, from preparation through to resolu-tion, and learn strategies and tactics to succeed at each stage. Finally, it covers maintaining credibility in critical negotiation situations, including communication techniques for managing crises and conflicts effectively.

Inhouse

You can also book this seminar as a corporate program (german/english).