St. Gallen CEO Program

Top program in two parts for entrepreneurs, business administrators and executives of the upper and top management

  • Duration: 8 days
  • Cost: CHF 10'900.- (plus 8.1% VAT)
  • Executions: 4 per year

Concept

The first part of this program introduces active measures to safeguard the future through strategic management. This course provides up-to-date knowledge with many practical examples, focusing on the perceptions of top managers with extensive result responsibility: What steps are necessary today, in order to safeguard a future with above-average returns? When is it appropriate to integrate employees in the decision making process and when are top-line guard rails necessary?

Part two covers the main questions of finance management from the perspective of a top executive. Course topics are financial concepts, how to reach ambitious financial goals, and controlling from a strategic point of view. Furthermore, we explore how to increase corporate value, how to handle acquisitions and divestitures of companies and divisions, financial reengineering, venture capital for start-ups, preparation for going public, investor’s relations and systems for financial management.

Further information about this seminar

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PARTICIPANTS

  • Board members, directors
  • CEO’s, CFO’s, CxO’s
  • Members of the executive board, managing directors, executives
  • Managing partners, entrepreneurs

Topics Part 1

Components of Integrated Management

  • Basic concepts and prospects of strategic management
  • Systematic thinking and acting in management
  • Top management’s dependence of organizational maturity

Setting Guard Rails

  • Management initiatives to direct the development of the enterprise on track
  • When management should hold back in order to encourage proactive employee behavior and intrapreneurship
  • Effect of guard rails: Best-practice examples

Strategic Goal Setting

  • Strategic goal systems: How to translate strategic goals and guard rails into actual goals.
  • Setting ambitious goals: Ambitious, yet achievable

Significance of Annual Reports

  • Analysis and interpretation of financial statements/profit and loss statements
  • Performance figures and their interpretation. Where are the limitations of significance?

Defining Strategic Direction and Impact

  • Comprehensive information as strategic prerequisite: Strategic analysis and evaluation
  • Strategy formulation: Design of trendsetting strategies on corporate, managerial and functional level
  • Strategy implementation: Balanced scorecard: Successful implementation of strategic concepts
  • Integrated corporate development: Linking strategy formulation, structural development and potential

Strategic Marketing: Market Success

  • Alternative approaches to integrated strategic marketing
  • Latest inputs for futuristic marketing approaches
  • Corporate Branding: Conscious design of corporate identity and image
  • Personal branding, credibility and profiling of an enterprise by personalities

Topics Part 2

Finance Management for Executives

  • The role of senior management in financial leadership
  • Financing of strategic options
  • Financial goals and their causal connections
  • Outsourcing and capital turnover
  • Achieving above-average results
  • Focusing on core business and impact on cash-flow

Management Information System

  • Financial information and performance figures for executives
  • The fact book as leadership tool
  • Controlling in strategic and operative finance management

Active Profit Management

  • Alternatives for better performance
  • Programs to improve enterprise performance and profitability
  • Sustainable optimization

Corporate Value

  • Drivers of corporate value
  • How to assess corporate value
  • Nachhaltige Optimierung
  • Development of a program to improve corporate value
  • Exertion and limitation of influence
  • Intrinsic value, earning value and hybrid calculations
  • Discounted cash-flow analysis (DCA)
  • Prizing examples from the business practice

Inhouse

You can also book this seminar as a corporate program (german/english).

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