In every enterprise there are hidden troves waiting to be discovered. It does take substantial patronage of executive management and the creativity of employees however, to eventually bring new developments to light. This in-house seminar is designed for corporations not wanting to be solely dependent on innovations of their R&D department, but willing to include creative inputs from all departments. Starting point is the original idea that should be complemented with a viable business model to: Transform a creative idea into a business concept; recognize and verify market opportunities; evaluate industry and competitors; define core competences; initiate product development; prepare product and market entry; plan and calculate financial investments; secure human resources and financial resources.
3-day in-house seminar designed for executives, managers and experts responsible for innovation, creation of new business ideas and business development.
WHO SHOULD ATTEND
Managing directors, executives and members of management boards
Managers with responsibility for innovation, new business ideas, foreign markets, and new customer segments
Managers with responsibility for business development
Marketing and sales representatives
Managers and experts from R&D, innovation, and product management
to be agreed upon
German or English
Cost: CHF 16'600.–* up to a max. of 15 people
Included are the lecturer as well as a firm-specific customization of the content tailored to the needs of the customer. Additional expenses are billed separately.
*plus VAT. Invoice in Euro possible at the current rate.