The shortest answer is doing the thing.
Ernest Hemingway

Wachstum ist ein Prozess schöpferischer Zerstörung.
Joseph Alois Schumpeter

Society doesn't have values. People have values.
Milton Friedman

Krise ist ein produktiver Zustand. Man muss ihm nur den Beigeschmack der Katastrophe nehmen.
Max Frisch

Nur das Denken, das wir leben, hat einen Wert.
Hermann Hesse
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Successful Business Development

Businesses that do not commit to innovation remain static, suffer from declining margins and will, sooner rather than later, be run over by a competitor. Innovative businesses with focus on the wrong idea might disappear even faster. There is a fine line between promising innovation and failure, and companies continually have to evaluate their options.


New business development means doing business differently either because you choose to do so, or because you have to. In most cases the rational behind new business development is that the current market and core business has reached a ceiling in providing future growth potential, and that innovation is crucial to ensure long-term profitability. If financial information already indicates a maturity stage of an existing business – showing revenue stagnation and decreasing margins – business development becomes crucial. However, a few early indicators showing that the ‘golden times’ are over will give enough time to develop a solution. Taking your current business situation into consideration, we will be able to select the proper methodology prone to initiate new developments, and designed to prepare management and employees for your future business proposition. It is imperative that management and employees are synchronized with a future business proposition and to secure their contribution of new ideas and engagement in new endeavors.


This 4-day seminar demonstrates how proper innovation can create a strong future market position in attractive, growing markets. Outstanding faculty members are teaching the success drivers of result-oriented innovation and business development management.


Managers of R&D and marketing departments, managers in charge of business development, technology and customer service entities
General managers and experts seeking or defending positions in innovation, technology and customer value
INH 32
Duration:4 days
Place, Date:to be agreed upon
Language:German or English
Included are the lecturer as well as a firm-specific customization of the content tailored to the needs of the customer. Additional expenses are billed separately.


*plus VAT. Invoice in Euro possible at the current rate.