Strategic Company Development

This 3-day in-house seminar puts emphasis on the significance of innovation management for any organization. It is especially valuable for the advancement of managers and experts that should be using innovation to achieve competitive advantage. Most importantly, it is about illustrating the significance of innovation for current and future prosperity of an organization, and to identify successful innovation projects for a business, including analysis of current and future competitors. This leads to crafting an innovation strategy that determines a distinguished market position to strive for: market leader, fast follower or just a me-too-strategy. Final considerations should include different aspects of innovation management: Innovation culture, idea generation, triggers/sparks for innovation projects, idea evaluation; product launch and market entry strategy; handling of dry spells; financing and resource management.

Participants familiarize with the principles and tools of effective innovation management. They learn how to develop business ideas and increase the innovation potential of the organization.