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This 3-day seminar provides the most recent insights of innovation management: How to build a viable business on the basis of a good business idea? What is the step-by-step procedure? What methodology is most appropriate? What works and why?
Innovation is only promising if it provides significant benefits to customers and consumers. It is solely at the customer’s discretion what is considered valuable. Prior to introducing new products, firms have to analyze customer needs and create new products that fulfill these unmet needs, dreams and desires. Every unsatisfied need offers an opportunity for innovation. New products that are not innovative are useless to customers, because they are being fooled; or worthless to businesses because there is no need to invest in products or services with no future.
The objective of this 3-day in-house seminar is to guide management and experts towards feasible innovation solutions. Comprehensive analysis of customer needs on one hand, and consideration of technological limitations or methodical capabilities on the other hand should provide sufficient guidance for rewarding innovation.