The shortest answer is doing the thing.
Ernest Hemingway

Wachstum ist ein Prozess schöpferischer Zerstörung.
Joseph Alois Schumpeter

Society doesn't have values. People have values.
Milton Friedman

Krise ist ein produktiver Zustand. Man muss ihm nur den Beigeschmack der Katastrophe nehmen.
Max Frisch

Nur das Denken, das wir leben, hat einen Wert.
Hermann Hesse
Home  ›  Seminars  ›  Strategy  ›  Strategic Management

Strategic Management

Intensive seminar for experienced managers.
Topics: Developing and formulating strategies, structuring and managing strategic projects, methods and instruments for the successful implementation of strategic concepts
Target audience
Managers from the top layers of their organization
CEO's, CFO's, managing direktors.
Members of the board
Managing directors of important subsidiaries or business units
Managers in positions with strategic responsibility
Mitglieder von Verwaltungs- und Aufsichtsräten, Beiräte.
Führungskräfte in strategisch verantwortlicher und gestaltender Funktion.


Asked "What is our company going to look like in 2 to 5 years?" hardly any manager will be able to answer "The same as today.". Dynamic economic, technological, socio-political and environmental changes in market structure and behavior constantly force managers and companies to felxibly adapt to new challanges and realities.
Proactive management for future success thus only can be achieved, if the questions mentioned above can be answered and the answers are being accepted by owners, shareholders, management, and employees. For everyone within the organization to know, which future objectives the company strives for, which policies are being applied, and what his or her own part in the overall picture is to be, terse strategies are needed.
If these strategies are to be more than just paperwork, but are to influence thinking and behavior of employees in a significant way, key personell and opinion leaders have to be involved in the process from step one. Only this involvement turns a strategy into the process of strategic management.
It is the objective of this seminar to explain the fundamental concepts of strategic management in a systematic way. The lecturers rely on their vast experience from many strategic projects to relate to the participants the most effective instruments and methods for defining, formulating, and succcessfully implementing strategic concepts.
Shaping the future
Neither surprising constraints nor so called "good opportunities" are to determine the strategic development of the company. We plan the future applying ambitious options and take proactive steps to ensure future revenues above the market standard.
Including employees into strategic projects
We expect from our employees motivation and entrepreneurial spirit. As a prerequisite to this, we develop the future directions of the company together with our key employees and and communicate results of this process early and comprehensively. Everyone should participate, which can significantly contribute to strategy development and strategy implementation.
Courage for change
Strategic course corrections will require changes. Insistance on the staus quo is usually stronger than the will to such changes. For this reason joint strategy development includes key opinion leaders into the process from the beginning in order to encourage them to actively take part in shaping the future and thus provide the new ideas with a powerful lobby.
How to avoid the tripwire of operative results
Success is a great motivator. But success, particularly if it occurs constantly for many years makes, also makes lazy and obscures the view for threatening developments. With the strategy project, we aim to sharpen the senses, to energize us with respect to future bad times and remind us of the key factors responsible for our past success.
Project management
Development and implementation of the strategy is a complex process. We attach great importance to effective project management and try to avoid inefficiencies and unnecessary delays. For this we apply a set of proven instruments.
The seminar brings together the latest findings in management theory with practical experience of professionals from top companies. Thus paricipants of the seminar learn to:
conduct a strategic analysis as to record the status quo and define the need for action to secure the future
identify frequent mistakes in strategic planning,
to formulate policy options available,
determine strategies with a high probability of success
initiate measures to strategy implementation and control.

Full course materials and "working tools" developed by SMP allow a direct implementation of the course contents. Particular attention is allotted to the topic of time and timing. We show why in a world that is turning "faster and faster" and in which much is unplanned, strategic thinking is so important.


The St. Gallen approach to Strategic Management
Basic concepts of strategic leadership
Strategic management as part of the integrated approach to management
Consequences of strategic decisions
Achieving outstanding results through strategic competence
Strategic analysis
The most important analysis in strategy projects
Analysis for defending market positions
Analysis for developing new markets
Unsolved customer problems as basis for new products and services
How to cope with technological substitution and changes in market structure
Outsourcing, strategic alliances, reducing complexity
Effective strategies in dynamic markets
Strategic navigation in highly competitive markets
Managing the value drivers
The concept of core competencies
Evolution small steps or visionary management for quantum leaps?
The management of discontinuities
Formulating Strategies
Setting Guard Rails
Systematic thinking and acting in management
Management initiatives to direct the development of the enterprise on track
Formulating strategies
Working with strategic otions
Future market positions and portfolio-management
Methods und instruments for formulating strategies
How to avoid dangerous tripwires on the way into the future
Visionary management for future success
From strategies, that only cost money, to those that generate revenue and profit
How to transfer strategic plans into budgets and quantitative targets
Implementation of strategies
Effective methods for successful implementation of strategic concepts
Strategic indicators and strategy-controlling
Balanced Scorecard and St. Gallen Implementation Barometer
Vernetztes Denken
Top executives and upper management levels
DATA english
further executions
DATA english
further executions
DATEN deutsch
DATA english
Durchführung 3059
18.11.2019 – 21.11.2019
Durchführung 3010
13.01.2020 – 16.01.2020
Durchführung 3020
02.03.2020 – 05.03.2020
Durchführung 3030
29.06.2020 – 02.07.2020
Durchführung 3040
31.08.2020 – 03.09.2020
Durchführung 3050
23.11.2020 – 26.11.2020
DATEN englisch
DATA english
Execution 3010-E (English)
16.03.2020 – 19.03.2020
Execution 3020-E (English)
24.08.2020 – 27.08.2020
Further information about this seminar
A very helpful seminar. Competent and convincing presentation. Very interesting and current examples. In particular a pleasant team.
Dirk Kook
Bayer MaterialService AG
Both instructors have embarked on presenting a solid basic knowledge about the subject of strategy in a confident, yet very agreeable manner. This is why I felt very at ease in this SMP seminar.
Axel Mankel
Sparkasse Südholstein
U. B.
Stadt Zürich ERZ Entsorgung + Recycling Zürich