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The shortest answer is doing the thing.
Ernest Hemingway

Wachstum ist ein Prozess schöpferischer Zerstörung.
Joseph Alois Schumpeter

Society doesn't have values. People have values.
Milton Friedman

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Home  ›  Seminars  ›  Marketing  ›  St. Gallen Executive Management Programm

St. Gallen Executive Management Program

Top-Program for executive managers with general management responsibility

Topics: Strategic Management, Executive Leadership, Communication, Personality
Target audience
Members of the board
Top executives and upper management levels
Head of business units, departments, divisions or major business units
Head of central units with managerial responsibility
Experienced executives in responsible positions, which want to enhance their management knowledge and bring it on the latest state

CONCEPT

Managers, who want to permanently preserve their expertise and thus support their potential for upward mobility, constantly have to keep up with the latest findings in management knowledge.
The St. Gallen Executive Management Program is an intensive, holistic-oriented management program in two modules of four days each. It covers the latest knowledge on the main issues of modern management. Content, organization, speakers and methodology meet the highest requirements in terms of professionalism, practice and scientific reference. During the course, it is possible for the participants to discuss their own practical problems individually with the speakers.

TOPICS

Components of Integrated Management
Basic concepts and prospects of strategic management
Systematic thinking and acting in management
Top management’s dependence of organizational maturity
Setting Guard Rails
Management initiatives to direct the development of the enterprise on track
When management should hold back in order to encourage proactive employee behavior and intrapreneurship
Effect of guard rails: Best-practice examples
Orientierung am Kundennutzen als Schlüssel zum Verkaufserfolg
Strategic Goal Setting
Markt- und Konkurrenzanalysen: Vorgehen, Methoden, Beispiele
Comprehensive information as strategic prerequisite: Strategic analysis and evaluation
Einsatzmöglichkeiten des Portfolio-Managements
Strategy formulation: Design of trendsetting strategies on corporate, managerial and functional level
Defining Strategic Direction and Impact
Strategy implementation: Balanced scorecard: Successful implementation of strategic concepts
Integrated corporate development: Linking strategy formulation, structural development and potential
Alternative approaches to integrated strategic marketing
Alternative approaches to integrated strategic marketing
Alternative approaches to integrated strategic marketing
Alternative approaches to integrated strategic marketing
Strategic Marketing: Market Success
Latest inputs for futuristic marketing approaches
Corporate Branding: Conscious design of corporate identity and image
Verkaufssteuerung und Verkaufscontrolling
Planung und Budgetierung im Verkauf
Instrumente eines modernen Verkaufscontrollings
Steuerungsinstrumente für Vertrieb und Aussendienst
Erfolgsfaktoren der Vermarktungsstärke
Power-Selling: Erfolg durch kommunikative Stärke im Vertrieb
Erfolgsfaktor Geschwindigkeit: Überlegenheit in Prozessen und Logistik
Erfolgsfaktor Service: Überlegenheit durch Leistungspakete und emotionale Kundennähe
Erfolgsfaktor Preis: Überlegenheit durch modulare Preissysteme
DATA
further executions
DATA
weitere Durchführungen
DATEN deutsch
DATEN
Durchführung 4329
Seminar
11.11.2019 – 14.11.2019
Anmelden
Durchführung 4310
Seminar
11.05.2020 – 14.05.2020
Anmelden
Durchführung 4320
Seminar
16.11.2020 – 19.11.2020
Anmelden
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DATEN englisch
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TEILNEHMERSTIMMEN
Empfehlenswert!
Thomas Michaelis
Jensen-Senking GmbH
Ich werde weitere Seminare besuchen, es wird ein fester Teil bei meinen Unternehmungen in der Zukunft sein.
Thomas Huber
Sultex AG