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Home  ›  Seminars  ›  Marketing  ›  Marketing in the Digital Age

Marketing in the Digital Age

This seminar brings executives and specialists from all areas up to speed on the newest trends and changes regarding online marketing and social media. Practical knowledge will be combined with the participants 'own expertise to manage the new digital challenges.
Target audience
Recommended for executives of all divisions, especially usefull for people responsible for strategy or marketing
Specialists and employees of strategy and marketing departments

CONCEPT

The digital age offers new possibilities to address and interact with clients and target groups. To be aware of all options and evaluate the right instruments a strategy is needed. The selected marketing approach has to outline how the company desires to interact and communicate with its stakeholders to achieve its targets.

TOPICS

This 3-day seminar outlines the current topics regarding online marketing and social media. The participants learn to determine risk and rewards of the new options and future developments. Application-oriented examples will demonstrate how to formulate online strategies and derive measures for its successful implementation.

The focus is on online marketing and social media because multichannel communication is the cornerstone of a fruitful interaction between the company and its stakeholders. Numerous practical hints and tricks will demonstrate how to achieve the formulated targets by using all of the options provided thru online marketing and social media.

TOPICS

Online Marketing
The digital age provides new touch points with clients, new possibilities to promote products and services and new ways to interact with clients.

Overview and applications for companies
Evaluation of the relevant channels
Designing an online marketing strategy
Search engine optimization (SEO)
Online Advertising
Affiliate Marketing
Monitoring
Social Media
Social networks provide the possibility of endless reach and infinite multiplication of a message. Successful use of these effects provide new possibilities to interact with customers and stakeholders about products and services as well as new ways to communicate visions or gather new insights about consumer demands.

Benefits and application possibilities of social media platforms
Key factors of a social media strategy
Community building and management
Monitoring the relevant KPIs
Legal aspects
DATA
further executions
Data
DATA
weitere Durchführungen
DATEN deutsch
DATEN
Durchführung 4429
Seminar
18.11.2019 – 20.11.2019
Anmelden
Durchführung 4410
Seminar
15.06.2020 – 17.06.2020
Anmelden
Durchführung 4420
Seminar
23.11.2020 – 25.11.2020
Anmelden
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DATEN englisch
DATA
Execution 4429-E (English)
Seminar
02.09.2019 – 04.09.2019
Register
Execution 4410-E (English)
Seminar
23.03.2020 – 25.03.2020
Register
Execution 4420-E (English)
Seminar
07.09.2020 – 09.09.2020
Register
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Further information about this seminar
PARTICIPANT
A very helpful seminar. Competent and convincing presentation. Very interesting and current examples. In particular a pleasant team.
S. Z.
P&I Personal & Informatik AG