This 3-day seminar outlines the current topics regarding online marketing and social media. The participants learn to determine risk and rewards of the new options and future developments. Application-oriented examples will demonstrate how to formulate online strategies and derive measures for its successful implementation.
The focus is on online marketing and social media because multichannel communication is the cornerstone of a fruitful interaction between the company and its stakeholders. Numerous practical hints and tricks will demonstrate how to achieve the formulated targets by using all of the options provided thru online marketing and social media.