EFFECTIVE MARKETING

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Ernest Hemingway

Wachstum ist ein Prozess schöpferischer Zerstörung.
Joseph Alois Schumpeter

Society doesn't have values. People have values.
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Home  ›  Seminars  ›  Marketing  ›  Effective Marketing

Effective Marketing

4-day concentrated seminar for experienced managers providing insights in current trends and developments of effective marketing. 
Target audience
Executives with marketing responsibility or managers seeking more in-depth experience and training of all marketing aspects.

Mangers with strategic and/or budget responsibility striving to reach their objectives by using effective marketing.

CONCEPT

This seminar for managers is designed to introduce profound insights in all critical subjects of modern marketing.
Course objectives:
Comprehensive analysis of current topics and trends of modern marketing,
defining major challenges of effective marketing for the future,
demonstrating new marketing concepts, contents and methodologies (updating existing knowledge),
showing the impact of marketing on corporate success,
developing a corporate culture of marketing and customer orientation,
blending important marketing responsibilities with personal experience.
In-depth training of specific topics
In addition to the course material provided, participants will get access to the tools of our consulting practice. This will support the translation of newly acquired knowledge into practical concepts.

MAIN TOPICS

The most important marketing analyses
Development of market analyses: Procedure, methodology, examples
Seeking new market opportunities: Creativity and idea generation
Trend analysis
The importance of creating new markets and how to do it
Early recognition of shifting customer needs, and how to adjust existing marketing concepts appropriately
The significance of customer satisfaction; how to measure it; ways to actively influence it by effective service management
Analysis of competitors: Learning from competitor’s behavior
Marketing strategy and Marketing concept
Elements and processes of a comprehensive marketing concept
Promising marketing strategies
Market development based on the product/market concept
Pricing policy as a sales promotion tool
Marketing concept
Advertising and potential effects
Sales: Sales management, sales systems, how to improve the performance of the sales force
Sales promotion: Objectives and opportunities
Direct marketing: (Pre) sales with results
Online marketing
Marketing planning
Definition of the marketing concept in the marketing plan
Marketing action plan
Marketing budget and result planning
Corporate Brand Management
The organization as a brand, corporate image and corporate identity
Advertising, public relations and promotions used as promotional tools for corporate identity
DATA
further executions
DATA
further executions
DATEN deutsch
DATEN
Durchführung 4149
Seminar
11.11.2019 – 14.11.2019
Anmelden
Durchführung 4110
Seminar
20.01.2020 – 23.01.2020
Anmelden
Durchführung 4120
Seminar
30.03.2020 – 02.04.2020
Anmelden
Durchführung 4130
Seminar
14.09.2020 – 17.09.2020
Anmelden
Durchführung 4140
Seminar
09.11.2020 – 12.11.2020
Anmelden
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DATEN englisch
DATA
Execution 4129-E (English)
Seminar
18.11.2019 – 21.11.2019
Berlin, DE
Register
Execution 4110-E (English)
Seminar
16.03.2020 – 19.03.2020
Register
Execution 4120-E (English)
Seminar
02.11.2020 – 05.11.2020
Berlin, DE
Register
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Further information about this seminar
SUPPLEMENTARY MODULES
Executive Leadership Week
PARTICIPANT
A very helpful seminar. Competent and convincing presentation. Very interesting and current examples. In particular a pleasant team.
Dirk Kook
Bayer MaterialService AG
A very helpful seminar. Competent and convincing presentation. Very interesting and current examples. In particular a pleasant team.
Dirk Kook
Bayer MaterialService AG
Both instructors have embarked on presenting a solid basic knowledge about the subject of strategy in a confident, yet very agreeable manner. This is why I felt very at ease in this SMP seminar.
Axel Mankel
Sparkasse Südholstein