This seminar for managers is designed to introduce profound insights in all critical subjects of modern marketing.Course objectives:
Comprehensive analysis of current topics and trends of modern marketing,
defining major challenges of effective marketing for the future,
demonstrating new marketing concepts, contents and methodologies (updating existing knowledge),
showing the impact of marketing on corporate success,
developing a corporate culture of marketing and customer orientation,
blending important marketing responsibilities with personal experience.
In-depth training of specific topicsIn addition to the course material provided, participants will get access to the tools of our consulting practice. This will support the translation of newly acquired knowledge into practical concepts.