Way too many companies still distinguish between «hard» and «soft» factors. Their rationale might be: «The rambo of the sales department makes the sales and the psychologist from HR is responsible for the corporate culture.» This attitude is antiquated – and has actually never made sense. Today’s successful sales person sells solutions, offers customer value and manages accounts. This requires – besides professional competence – and «tough» business conduct – a lot of intuition, social competence and leadership qualities. On the other hand the idea that HR is only in charge of employee-related goals is wrong as well. Training and continuing education are investments that have to pay off. Professional development and skill advancement are not an end in itself but strategic necessities for any organization. In order to successfully implement strategies, many prerequisites such as competence, self-reliance, values, management and leadership qualities, corporate culture, know-how, motivation and personal drive are imperative. It is the responsibility of the personnel development department and the human resources management to take on this comprehensive task.