Internet sales are continuously growing in many industries. While e-biz may currently comprise only a small percentage of total sales, the growth rate clearly indicates that a solid Internet strategy is paramount.
Is the Internet becoming a viable distribution channel that drives sales and provides effective input in the pre-phase of a sale? What percentage of the sales volume will this new distribution channel comprise over time? Does it support the current core business or is it cannibalizing existing sales concepts? This 4-day seminar offers the tools to check the sustainability of your current business model. We analyze the prospective future significance of digital marketing, Internet, online shopping, search engine marketing, and social media marketing for existing businesses. We determine if relevant developments have been missed, if the time is right to engage in new, future-oriented distribution channels, or if waiting would be more appropriate. Alternatively, new concepts might already be in place since many B2B companies know how important new media and distribution channels will be in the future.
This seminar demonstrates the significance of new media in supporting the sales and decision-making process for customers, and in offering new distribution concepts for companies. This interdisciplinary program targets executives and experts getting ready to tackle these new challenges.
WHO SHOULD ATTEND
"Internet Sales" is a management seminar primarily designed for managers responsible for market success, market share, sales and distribution, and to mangers planning to increase revenue by using these new tools. On the other hand, it also addresses managers of all specialties prepared to gain insight in new digital marketing concepts.
to be agreed upon
German or English
Cost: CHF 20'500.–* up to a max. of 15 people
Included are the lecturer as well as a firm-specific customization of the content tailored to the needs of the customer. Additional expenses are billed separately.
*plus VAT. Invoice in Euro possible at the current rate.