St. Gallen CEO Program

TOPICS Part 1:

Components of Integrated Management

• Basic concepts and prospects of strategic management
• Systematic thinking and acting in management
• Top management’s dependence of organizational maturity

Setting Guard Rails

• Management initiatives to direct the development of the enterprise on track
• When management should hold back in order to encourage proactive employee behavior and intrapreneurship
• Effect of guard rails: Best-practice examples

Strategic Goal Setting

• Strategic goal systems: How to translate strategic goals and guard rails into actual goals.
• Setting ambitious goals: Ambitious, yet achievable

Significance of Annual Reports

• Analysis and interpretation of financial statements/profit and loss statements
• Performance figures and their interpretation. Where are the limitations of significance?

Defining Strategic Direction and Impact

• Comprehensive information as strategic prerequisite: Strategic analysis and evaluation
• Strategy formulation: Design of trendsetting strategies on corporate, managerial and functional level
• Strategy implementation: Balanced scorecard: Successful implementation of strategic concepts
• Integrated corporate development: Linking strategy formulation, structural development and potential

Strategic Marketing: Market Success

• Alternative approaches to integrated strategic marketing
• Latest inputs for futuristic marketing approaches
• Corporate Branding: Conscious design of corporate identity and image
• Personal branding, credibility and profiling of an enterprise by personalities

Wertorientiere Unternehmensführung

TOPICS Part 2:

Finance Management for Executives

• The role of senior management in financial leadership
• Financing of strategic options
• Financial goals and their causal connections
• Outsourcing and capital turnover
• Achieving above-average results
• Focusing on core business and impact on cash-flow

Management Information System

• Financial information and performance figures for executives
• The fact book as leadership tool
• Controlling in strategic and operative finance management

Active Profit Management

• Alternatives for better performance
• Programs to improve enterprise performance and profitability
• Sustainable optimization

Corporate Value

• Drivers of corporate value
• How to assess corporate value
• Nachhaltige Optimierung
• Development of a program to improve corporate value
• Exertion and limitation of influence
• Intrinsic value, earning value and hybrid calculations
• Discounted cash-flow analysis (DCA)
• Prizing examples from the business practice