St. Gallen CEO Program

Top program in two parts for entrepreneurs, business administrators and executives of the upper and top management


The first part of this program introduces active measures to safeguard the future through strategic management. This course provides up-to-date knowledge with many practical examples, focusing on the perceptions of top managers with extensive result responsibility: What steps are necessary today, in order to safeguard a future with above-average returns? When is it appropriate to integrate employees in the decision making process and when are top-line guard rails necessary?

Part two covers the main questions of finance management from the perspective of a top executive. Course topics are financial concepts, how to reach ambitious financial goals, and controlling from a strategic point of view. Furthermore, we explore how to increase corporate value, how to handle acquisitions and divestitures of companies and divisions, financial reengineering, venture capital for start-ups, preparation for going public, investor’s relations and systems for financial management.

Weiterführende Infos zu diesem Seminar



  • Board members, directors
  • CEO’s, CFO’s, CxO’s
  • Members of the executive board, managing directors, executives
  • Managing partners, entrepreneurs

TOPICS Part 1:

Components of Integrated Management

  • Basic concepts and prospects of strategic management
  • Systematic thinking and acting in management
  • Top management’s dependence of organizational maturity

Setting Guard Rails

  • Management initiatives to direct the development of the enterprise on track
  • When management should hold back in order to encourage proactive employee behavior and intrapreneurship
  • Effect of guard rails: Best-practice examples

Strategic Goal Setting

  • Strategic goal systems: How to translate strategic goals and guard rails into actual goals.
  • Setting ambitious goals: Ambitious, yet achievable

Significance of Annual Reports

  • Analysis and interpretation of financial statements/profit and loss statements
  • Performance figures and their interpretation. Where are the limitations of significance?

Defining Strategic Direction and Impact

  • Comprehensive information as strategic prerequisite: Strategic analysis and evaluation
  • Strategy formulation: Design of trendsetting strategies on corporate, managerial and functional level
  • Strategy implementation: Balanced scorecard: Successful implementation of strategic concepts
  • Integrated corporate development: Linking strategy formulation, structural development and potential

Strategic Marketing: Market Success

  • Alternative approaches to integrated strategic marketing
  • Latest inputs for futuristic marketing approaches
  • Corporate Branding: Conscious design of corporate identity and image
  • Personal branding, credibility and profiling of an enterprise by personalities

Wertorientiere Unternehmensführung

TOPICS Part 2:

Finance Management for Executives

  • The role of senior management in financial leadership
  • Financing of strategic options
  • Financial goals and their causal connections
  • Outsourcing and capital turnover
  • Achieving above-average results
  • Focusing on core business and impact on cash-flow

Management Information System

  • Financial information and performance figures for executives
  • The fact book as leadership tool
  • Controlling in strategic and operative finance management

Active Profit Management

  • Alternatives for better performance
  • Programs to improve enterprise performance and profitability
  • Sustainable optimization

Corporate Value

  • Drivers of corporate value
  • How to assess corporate value
  • Nachhaltige Optimierung
  • Development of a program to improve corporate value
  • Exertion and limitation of influence
  • Intrinsic value, earning value and hybrid calculations
  • Discounted cash-flow analysis (DCA)
  • Prizing examples from the business practice


Dieses Seminar ist auch als firmenspezifisches Programm (deutsch/englisch) buchbar.

MBA & Zertifikate

SMP Master- und Diplomstudiengänge bieten einen Leistungsausweis aus St. Gallen. Berufsbegleitend, modular, anerkannt.


Das Coaching Center St. Gallen ist das Management Weiterbildungsangebot mit Coaching-Option. Individuell, spezifisch, vertiefend.

Custom Programs

SMP Custom Programs liefert die Kompetenz für firmenspezifische Weiterbildung und Management Development. Massgeschneidert, international, umsetzungsorientiert.


St. Gallen Consulting findet die Erfolg versprechenden Wege für Konzerne wie Mittelstand. Strukturiert, fokussiert, nachhaltig.