Marketing in the Digital Age

This seminar brings executives and specialists from all areas up to speed on the newest trends and changes regarding online marketing and social media. Practical knowledge will be combined with the participants 'own expertise to manage the new digital challenges.


The digital age offers new possibilities to address and interact with clients and target groups. To be aware of all options and evaluate the right instruments a strategy is needed. The selected marketing approach has to outline how the company desires to interact and communicate with its stakeholders to achieve its targets.

Weiterführende Infos zu diesem Seminar


Target audience

  • Recommended for executives of all divisions, especially usefull for people responsible for strategy or marketing
  • Specialists and employees of strategy and marketing departments


Online Marketing

The digital age provides new touch points with clients, new possibilities to promote products and services and new ways to interact with clients.

  • Overview and applications for companies
  • Evaluation of the relevant channels
  • Designing an online marketing strategy
  • Search engine optimization (SEO)
  • Online Advertising
  • Affiliate Marketing
  • Monitoring

Social Media

Social networks provide the possibility of endless reach and infinite multiplication of a message. Successful use of these effects provide new possibilities to interact with customers and stakeholders about products and services as well as new ways to communicate visions or gather new insights about consumer demands.

  • Benefits and application possibilities of social media platforms
  • Key factors of a social media strategy
  • Community building and management
  • Monitoring the relevant KPIs
  • Legal aspects


This 3-day seminar outlines the current topics regarding online marketing and social media. The participants learn to determine risk and rewards of the new options and future developments. Application-oriented examples will demonstrate how to formulate online strategies and derive measures for its successful implementation.

The focus is on online marketing and social media because multichannel communication is the cornerstone of a fruitful interaction between the company and its stakeholders. Numerous practical hints and tricks will demonstrate how to achieve the formulated targets by using all of the options provided thru online marketing and social media.


Dieses Seminar ist auch als firmenspezifisches Programm (deutsch/englisch) buchbar.

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