Digital Business Agility

Digitalization as an opportunity.

4-day seminar on Digital Business Transformation, Digital Change, Leadership, Online Marketing & Social Media.

CONCEPT

All companies are concerned with the question of how the opportunities and possibilities of digitalization can be harnessed. Digital transformations have changed industries and have brought new competitors into the market.

These effects are noticeable in the companies and demand new approaches and solutions. Digital Leadership is in demand, which connects old business models and corporate practices with the new business models of the digital world and thereby successfully completes the business transformation and accompanies the company into the future. 

Weiterführende Infos zu diesem Seminar

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Target audience

  • Executive Management, Board of Directors
  • Executives from all areas who want to advance the digital business transformation in the company.
  • Managers responsible for strategic projects and change projects
  • Senior employees with organizational and development responsibilities

TOPICS

Elements of digitalization

  • Digital business and digital ecosystems
  • Changes and developments in the digital world; Digital readiness
  • Technology trends and their applications
  • Identifying new technologies that could have an impact on the business
  • Smart vs. Big Data, Internet of Things

Digital business transformation

  • New digital business models in existing companies
  • The business models and platforms of successful digital leaders
  • Tools & methods for the analysis of your own product portfolio
  • Adaptation of structures and processes for the realisation of digital opportunities and reduction of digital dangers
  • Developing new business models, new products or services as part of the existing portfolio

Digital marketing & Social media

  • Online marketing strategy
  • Branding, content and customer retention
  • Sales and performance measurement
  • Customer journey framework
  • Multichannel management
  • Social web; Optimization of the communication mix
  • Social media strategy

Digital leadership

  • Promoting a digital corporate culture
  • Supporting the digital change
  • Change management
  • Integrating customers, current and future employees and other stakeholders by using the social web

ergänzende Module

Inhouse

Dieses Seminar ist auch als firmenspezifisches Programm (deutsch/englisch) buchbar.

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