Boston Strategy Week

This 5-day seminar shows you how to develop differentiation strategies and implement them successfully in an increasingly networked world.

CONCEPT

Differentiation from the competition must be the goal of every company and every strategy. Only companies that fashion a unique identity and outperform the competition will achieve sufficient market share and creat above-average, long-term value.

The broad lines of this reasoning were laid out by Mchael Porter almost thirty years ago in his book on competitive strategy. Porter`s ideas have lost neither their importance nor their validity.

This 5-day seminar shows you how to develop differentiation strategies and implement them successfully in an increasingly networked world. Using numerous case studies and exercises, you learn how to:

  • Find attractive markets and market segments
  • Position businesses and services in the market
  • Build tenable, long-term core competencies
  • Bring innovations succesfully to market
  • Achieve superior, long-lasting results

PARTICIPANTS

  • Members of the board.
  • Top executives and upper management levels.
  • Head of business units, departments, divisions or major business units.
  • Head of central units with managerial responsibility.
  • Experienced executives in responsible positions, which want to enhance their management knowledge and bring it on the latest state.

Topics

Strategic Management: Concepts and Methods

  • Strategic analysis

  • Designing and structuring strategy processes
  • Developing strategic options
  • Formulating strategy and shaping the business model
  • Successfully implementing the strategy

Differentiation as a Strategic Approach

  • Building performance advantages

  • Leading on cost and price
  • Creating uniqueness with core competencies
  • Differentiation through service and customer relationships

Successful Strategy Implementation

  • Structures and processes for operational excellence and organizational fitness
  • Effective change management
  • Targeted, timely removal of implementation barriers

Strategic Marketing

  • Customer value as a marketing target

  • Competitive market development

  • Global marketing strategies
  • Targeted approaches to niches and local markets

Strategic Leadership

  • Vision and mission statements: orienting the corporate culture towards the future
  • Personal Leadership: the executive as role model and symbol

Financial Aspects of Strategic Management

  • Focusing on results and yields in strategic management
  • Affordability of strategies
  • Strategic controlling and reporting
  • Strategic investment accounts
  • Financial control and profit levers

ergänzende Module

Inhouse

Dieses Seminar ist auch als firmenspezifisches Programm (deutsch/englisch) buchbar.

Anfrage stellen

MBA & Zertifikate

SMP Master- und Diplomstudiengänge bieten einen Leistungsausweis aus St. Gallen. Berufsbegleitend, modular, anerkannt.

Mehr erfahren

Coaching

Das Coaching Center St. Gallen ist das Management Weiterbildungsangebot mit Coaching-Option. Individuell, spezifisch, vertiefend.

Mehr erfahren

Custom Programs

SMP Custom Programs liefert die Kompetenz für firmenspezifische Weiterbildung und Management Development. Massgeschneidert, international, umsetzungsorientiert.

Mehr erfahren

Consulting

St. Gallen Consulting findet die Erfolg versprechenden Wege für Konzerne wie Mittelstand. Strukturiert, fokussiert, nachhaltig.

Mehr erfahren